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Website audit

Understand why your website is not delivering enough, and know what to fix first.

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The problem

A website can look fine and still be invisible, slow on mobile or unable to turn visitors into inquiries. Without a diagnosis, fixes are made at random, often on what is visible rather than on what is actually blocking.

The audit follows the order in which a visitor encounters your site: first Google, then loading on mobile, the message, and finally taking action. Every finding is verified, every fix is ranked by priority.

What I do

Indexing and technical
Search Console, robots.txt, sitemap, canonical tags, redirects and crawl errors.
Mobile performance
Core Web Vitals, page and image weight, scripts that delay rendering.
Content and search intent
What each page targets, what is missing, and pages competing with each other.
Conversion path
Form, phone, WhatsApp: what holds back a quote request.
Measurement
What your tools can tell you today, and what should be tracked.
Prioritized action plan
For each issue: the recommended fix, its objective and its priority.

How it works

  1. Scope

    Positioning audit and target audience analysis before the first line of code.

  2. Optimize

    SEO architecture is part of the project, not a fix added afterwards.

  3. Test

    Every page checked on mobile, across browsers and under load before launch.

The full method is detailed on the Expertise page.

Selected projects

Frequently asked questions

What do you receive at the end of the audit?
A report that separates verified findings from hypotheses, and an action plan in which every fix is ranked by priority.
Do you need access to my website?
The public site is enough for a large part of the audit. Read access to Search Console and to your analytics allows a deeper analysis.
Can you apply the fixes?
Yes. Your current provider can also work from the action plan: it is written to be applied by any developer.

Further reading

A project like this?

Describe your needs in a few lines, or book a video call to discuss them directly.

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