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Practical guides for business owners: understand what holds a website back, prepare a web project and measure what it brings in.
SEOWebsite missing from Google: 7 checks, in order
Your website does not appear on Google, not even for your name? The 7 checks to run in order with Search Console, and how to fix each cause.
WebsiteRecovering your website, domain name and access from a former provider
Provider unreachable or holding on to your access? What should belong to you, how to check it, and how to recover your domain, hosting and code.
SEOWebsite redesign: the method to keep your search rankings
Inventory, URL decisions, 301 redirect plan, launch and monitoring: the method for redesigning a website without losing its Google rankings.
DATATracking quote requests and WhatsApp clicks in Google Analytics 4
WhatsApp clicks, calls, emails and forms: measure them in GA4, with or without Tag Manager, and find out which pages generate your inquiries.
WebsiteWordPress or a custom website: how to choose for a small business
WordPress or a custom website (Next.js): four questions to choose based on who will run the site, the features, speed and cost.
WebsiteWeb agency or freelancer: how to choose your provider
Agency or freelancer to build your website? When to choose one or the other, the criteria that matter more than status, and the questions to ask.
WebsiteThe steps of a web project, from the first conversation to launch
Scope, design, develop, optimize, test, deploy: each step of a web project, what you provide and what makes the timeline vary.
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