Escale Elite
escale-elite.comUX/UI · WordPress · Responsive design (opens the website in a new tab)
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Custom website design
A business website is only valuable if people find it on Google and want to contact you after visiting it. I design it with that goal in mind, from scoping to launch.
Request a quoteThe problem
Many websites are designed like brochures: polished, but absent from search results and with no clear path to a quote request. Yet search visibility and conversion are decided when the site structure is defined, well before the first screen.
I start from your goals and from what your customers search for, then build the site with the right tool: custom development in Next.js when performance and features require it, WordPress when your team needs to publish on its own.
What I do
- Scoping
- Goals, audiences, offer and required pages, set down in writing before design.
- Site structure and content
- A structure based on what your customers search for, with a page-by-page content plan.
- UX/UI design
- Responsive mockups, designed mobile-first and approved before development.
- Development
- Next.js and React for a custom site, or WordPress when editorial independence comes first.
- SEO foundations
- Tags, heading hierarchy, speed, structured data, sitemap and Search Console ready at launch.
- Launch and handover
- Hosting, domain name and access set up so that you stay independent.
How it works
Scope
Positioning audit and target audience analysis before the first line of code.
Design
Data structure, technical choices and site structure defined before the first screen.
Develop
Custom code or no-code: the right tool for the deadline and the technical debt you can accept.
Optimize
SEO architecture is part of the project, not a fix added afterwards.
Test
Every page checked on mobile, across browsers and under load before launch.
Deploy
Hosting, domain name and handover set up so the client stays independent.
The full method is detailed on the Expertise page.
Selected projects
Frequently asked questions
- Should I choose WordPress or a custom website?
- It mainly depends on who will keep the site alive. If your team publishes often and on its own, WordPress is often the best choice. If speed, search visibility or specific features come first, a custom site is justified. The choice is made during scoping, based on your situation.
- How much does a website cost?
- The price depends on the number of pages, the features, the content to produce and the level of design expected. After a first conversation about your needs, I send you a quote.
- I don't have my content yet. Is that a problem?
- No, it is the most common situation. Content is planned from the scoping stage, page by page, because it is a frequent cause of delays in a web project.
- Do you work remotely?
- Yes. The whole project can be run remotely: discussions, approvals and launch.
Further reading
- Website
WordPress or a custom website: how to choose for a small business
WordPress or a custom website (Next.js): four questions to choose based on who will run the site, the features, speed and cost.
- Website
Web agency or freelancer: how to choose your provider
Agency or freelancer to build your website? When to choose one or the other, the criteria that matter more than status, and the questions to ask.
- Website
The steps of a web project, from the first conversation to launch
Scope, design, develop, optimize, test, deploy: each step of a web project, what you provide and what makes the timeline vary.
A project like this?
Describe your needs in a few lines, or book a video call to discuss them directly.
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