Valvest → Landed.eu
www.landed.eu/frUX/UI · WordPress · Technical SEO (opens the website in a new tab)
All services
Website redesign
Modernize a website without losing what it has already earned: its visitors, its Google rankings and the links pointing to it.
Request a quoteThe problem
An outdated, slow or hard-to-update website ends up working against the business. But a poorly prepared redesign can wipe out pages that Google took months to rank: URLs changed without redirects, deleted content, forgotten tags.
That is why I start with what already exists. Everything that already brings you visits and inquiries is inventoried and protected before the first mockup.
What I do
- Inventory of existing pages
- Pages, visits, queries and inbound links, based on Search Console and a full crawl of the site.
- URL decisions
- Keep every URL that can be kept, and justify every change.
- 301 redirect plan
- One old URL, one new URL, with no chains and no blanket redirects to the homepage.
- New structure and design
- Site structure, mockups and content rethought around what your customers are looking for.
- Controlled launch
- Redirects, tags and indexing checked on launch day.
- Post-redesign monitoring
- Indexing and rankings checked in Search Console in the following weeks.
How it works
Scope
Positioning audit and target audience analysis before the first line of code.
Design
Data structure, technical choices and site structure defined before the first screen.
Develop
Custom code or no-code: the right tool for the deadline and the technical debt you can accept.
Optimize
SEO architecture is part of the project, not a fix added afterwards.
Test
Every page checked on mobile, across browsers and under load before launch.
Deploy
Hosting, domain name and handover set up so the client stays independent.
The full method is detailed on the Expertise page.
Selected projects
Frequently asked questions
- Will I lose my rankings?
- A redesign almost always causes fluctuations while Google crawls the site again. What causes lasting ranking losses is URLs changed without redirects, useful content deleted or pages that have become inaccessible. That is exactly what the redesign plan prevents.
- Do I need to redo everything?
- Not necessarily. An audit sometimes shows that fixing the existing site is enough. A redesign is justified when the technology, design or structure prevents the site from evolving.
- I no longer have access to my website or domain name.
- This is common when a former provider handled everything. The first step is to recover your access, before starting anything else.
Further reading
- Website
Your website brings in no clients? A 4-step diagnosis
Traffic, message or contact path: a 4-step diagnosis to understand why your website generates no inquiries, and what to fix first.
- Website
Recovering your website, domain name and access from a former provider
Provider unreachable or holding on to your access? What should belong to you, how to check it, and how to recover your domain, hosting and code.
- SEO
Website redesign: the method to keep your search rankings
Inventory, URL decisions, 301 redirect plan, launch and monitoring: the method for redesigning a website without losing its Google rankings.
- Website
WordPress or a custom website: how to choose for a small business
WordPress or a custom website (Next.js): four questions to choose based on who will run the site, the features, speed and cost.
A project like this?
Describe your needs in a few lines, or book a video call to discuss them directly.
Français